Workshop & Non-Archival Paper
Intentional Privacy Policy Design
Patrick Gage Kelley, Lucian Cesca, Joanna Bresee, Lorrie Faith Cranor
CHI Workshop on Networked Privacy, 2011
May 2011
Part ofPrivacy Nutrition Labels →
Abstract
Through an iterative design process, including focus groups and a laboratory study, we developed a standardized, tabular, "nutrition label" for online privacy policies. We tested the standardized format, two variants, and two real-world policy formats in a large, online user study to show that this label helps consumers. It was this intentional, iterative process that we believe led to our successes. By exploring people's current understanding of their information transactions online and migrating familiar concepts from the labeling and warning literature, we were able to create a more effective privacy-centered user interaction.
- privacy policy
- design
- process
- nutrition label
- information design
- standardization
Cite this paper
@inproceedings{kelley2011intentional,
title = {Intentional Privacy Policy Design},
author = {Kelley, Patrick Gage and Cesca, Lucian and Bresee, Joanna and Cranor, Lorrie Faith},
year = {2011},
booktitle = {CHI Workshop on Networked Privacy, 2011},
url = {https://pgk.io/papers/2011-intentional-privacy-policy-design/},
}