White Paper / Technical Report
Standardizing Privacy Notices: An Online Study of the Nutrition Label Approach
Patrick Gage Kelley, Lucian Cesca, Joanna Bresee, Lorrie Faith Cranor
CMU-CyLab-09-014, November 2009
November 2009
Part ofPrivacy Nutrition Labels →
Abstract
Earlier work has shown that consumers cannot effectively find information in privacy policies and that they do not enjoy using them. In our previous research on nutrition labeling and other similar consumer information design processes we developed a standardized table format for privacy policies. We compared this standardized format, and two short variants (one tabular, one text) with the current status quo: full text natural language policies and layered policies. We conducted an online user study of 789 participants to test if these three more intentionally designed, standardized privacy policy formats, assisted by consumer education, can benefit consumers. Our results show that providing standardized privacy policy presentations can have significant positive effects on accuracy and speed of information finding and reader enjoyment with privacy policies.
- privacy
- policy
- information design
- standardization
- nutrition label
- notice
- survey
Cite this paper
@techreport{kelley2009standardizing,
title = {Standardizing Privacy Notices: An Online Study of the Nutrition Label Approach},
author = {Kelley, Patrick Gage and Cesca, Lucian and Bresee, Joanna and Cranor, Lorrie Faith},
year = {2009},
institution = {CMU-CyLab-09-014, November 2009},
url = {https://pgk.io/papers/2009-standardizing-privacy-notices-an-online-study-of-the/},
}